Point of view : Practices observed on how to increase hit rates, reduce selling expenses, and transform into a top performer
By Bruno Glaus, Peter Odenwälder, Steffen Petersen & Seonag Doherty
Major players in the Engineering, Procurement, and Construction (EPC) industry report a wide range of selling expenses with varying degrees of sales effectiveness. To better understand the dynamics at play influencing performance, measured by e.g., order intake and hit rate, CYLAD Consulting undertook a study to identify best practices for an effective Sales and Tendering set up.
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